In order to be successful and exceed your client’s expectations you need to have an “ace in your sleeve”

Jovana Zatarakoska works in the market research and consulting department as a senior expert for quantitative and qualitative research at the Skopje-based agency Market Vision. The company considers her a real gem and she got that epithet thanks to her elegance and grace in everything she does. Behind the always communicative and smiling colleague, they say, hides an outstanding analyst and psychologist, organizer of research projects, but also a creative person who contributes to ideas and solutions. Jovana especially stood out working on projects for clients such as DM, Deutsche Telekom, Avon and different state institutions and agencies such as AVMU, AEK and others. As a graduate psychologist, she enjoys insight into the essence of consumer needs and behavior.

In the business world, learning from your own mistakes is a luxury

Today at Marketing365 we are talking to Mr. Petar Georgievski, Head of the Marketing Research Department at Market Vision. Peter has been part of the company since 2009. Аbout his work he says that the gathering of information, their analysis and decision making is what everybody does on a daily level, consciously or unconsciously. Some individuals are good at decision making, while some are bad and this is not accidental. The same goes for business, only the environment is much more complex.​