Communications - Market Vision

Corporate Reputation Management

Each company is destined to have a certain reputation. The main question is not whether your organization will have a reputation or not, but what kind of reputation will it have? Market Vision works with organizations to help them identify their reputation landscape, develop a reputation platform and undertake reputing activities. The reputing process we implement helps our clients to acquire the reputation they desire by communicating information about their economic performance, social responsiveness and valuable outcomes to stakeholders.

Our strategic communication program integrates various PR tools to make sure that client’s key communication message is timely and appropriately delivered to the target groups. Before the implementation of each communications program, company’s team of professionals work closely with the client to make sure that the strategic plan fits with company’s objectives.

Cases:

Creative and Advertising Services

The visual impact should never be underestimated. Our creative team works closely with PR specialists to better reach targeted audiences, catch attention and contribute towards enhanced execution and achieve a superior effect of each campaign. Our advertising team can help you in the process of designing creative materials that enhance corporate image, communicate powerful emotionally resonant messages and drive sales results.

Cases:

Crisis management

At Market Vision we make sure that the corporate reputation of our clients is protected and taken care of. We have provided both proactive and reactive issue management services for our clients, from image restoration and recovering sales for a baby food producer to managing false accusations about our client’s credit card safety chip. We are ready to assist our clients in every phase of the crisis management process and provide timely, adequately-toned message thus helping them overcome difficult times and unpleasant situations.

Case:

Events management

We schedule, plan and execute news conferences, events, and press and analyst tours because we recognize the essential value of bringing your strategic positioning to events that will build brand awareness and visibility that will deliver ROI. Our job consists in working closely with our clients in order to integrate corporate messages, products and services. Experienced in managing various kinds of events, trade shows and sponsorships, Market Vision offers the best solutions to improve or build strong relationships with the public.

Cases:

One tool only cannot generate significant results, which is why we believe in integrated solutions – carefully crafted, relevant for the particular project targeting specific goals.

WHY OUR PROJECTS WORK

Across all of our engagements, we utilize our proven data-driven and results-oriented approach:

1. AUDITS AND RESEARCH

Primary and secondary market research, industry analysis, client’s business model analysis.

2. STRATEGIC PLANNING

Creation of sound strategy and establishing SMART goals, precise definition of target segments and desired positioning.

3. TACTICAL EXECUTION

Developing a detailed, tactical execution plan that ties back to the strategic plan.

4. EVALUATION

Measuring effectiveness, success, media analysis, customer satisfaction.

In order to create connection businesses must first tell a story. A story of who they are, what they do, what they stand for and why should their customers care about any of it. Over the years we have helped many clients not only to get clear on their story but also to communicate it in a way that resonates with their audience, that builds trust in their brand and creates the foundation for long-term success.