The customer’s perception is your reality
The best vision is insight. We help clients understand their customers so that they can serve them better. No business can have a future without clarity of its customer’s wants and needs even before they occur.
Measure, Predict & Control
CAPI
Personal interviews are conducted in accordance to the best practices for quality control including:
- GPS and timing control
- Field & back check control
CATI
The quality of data gathered by CATI is ensured by adequate software and hardware support, training of interviewers, and quota completion control.
CAWI
Prasalnik.mk is online platform for market research through which potential respondents are recruited to participate with purpose to provide valuable business information for our clients.
Explain, Explore & Understand
STORE RECORDING
We use hidden cameras to record all key points and double check every detail for the purpose of:
- Mystery shopping
- Store checking
- Merchandising
- Point of Sales Tracking
FOCUS GROUPS
Market Vision has experience in both traditional and online Focus Group Discussions exploring topics specific to distinctly targeted groups of people.
Live monitoring/streaming and simultaneous translation of the discussion are available on request.
IN-DEPTH INTERVIEWS
Over 400 in-depth interviews conducted across the country (both central location and field).
Experience in interviewing diverse audiences such as marginalized groups, trade associations, entrepreneurs, students, NGO activists, decision-makers, people living on welfare, farmers, people with disabilities etc.
International coverage
Experience in many industries
Interviews in different languages
Targeted & representative business & population samples
Data Analytics
Good research practices provide quality data. We analyze the data using advanced analytical tools such as SPSS and Data Science to extract the most valuable insights from the research results.
Research experience by numbers
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Years of Experience
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Satisfied Clients
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Completed Projects
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Conducted Interviews
Every business is unique in its own way. That’s why we don’t start with pre-defined solutions. We carefully listen to your requirements, analyze your business model and the environment in which you operate, and then propose a solution tailored just for your needs.
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